Monthly Archives: March 2015
30/03/15 touchy-feely
touchy-feely
(1980’s | journalese? therapese? | “unscientific,” “soft-headed,” “frivolous”; also “hands-on”)
“Touchy-feely” is actually a little old for the blog, having arisen in the late sixties or early seventies to talk about Esalen and encounter groups. In its original sense, the term was quite literal; the phrase referred invariably to physical contact, often with the implication that there was something illicit about it. No doubt some of that stuff really was orgies disguised as treatment, but more legitimate forms of therapy also explored the benefits of contact — affectionate, violent, or otherwise. This meaning of “touchy-feely” was always most common but the expression had two other meanings since the seventies that remain available. One is “affectionate” — but “touchy-feely” is often used more specifically to describe someone who subjects students or employees to unwanted touching. The other, less common, is “hands-on,” as in a museum or lesson. So an exhibit where visitors are encouraged to touch the objects on display might be described as touchy-feely. This is not a common usage, but I found examples from the seventies and the teens, so it demonstrates a low-grade persistence. Occasionally, it can even mean “intuitive to use,” as in a smartphone feeling natural under one’s fingers. As far as I can tell, the phrase has nothing to do with “touchy,” meaning irritable or easily offended. Older expressions that may have exercised influence are “namby-pamby” and “lovey-dovey.” A newer one that is used in similar ways is “warm-fuzzy.” (Thanks, Liz!)
The reigning meaning of “touchy-feely” mutated, or grew, rather quickly. By 1980, it was already possible to use it much more loosely to talk about all kinds of human interaction, not just tactile. Anyone who tried to get a group to work, play, or learn together effectively by getting to know each other (or themselves) or talking about feelings rated the term. To this day, it is used to talk about the unquantifiable, the impressionistic, the emotional. Even when “touchy-feely” doesn’t mean touch, it always means feelings.
The expression is generally used with derision, which may be veiled or unconcealed. The state of being “touchy-feely” is the antipode of rigor and analysis, so it is unscientific and its benefits are therefore considered unprovable. But it is also opposed to machismo. Real men do not drag emotions into the conversation, or base their actions on them (which is just as well, because when they do, they tend to turn violent). It is also opposed to law and order; cops and prison guards reserve special venom for those who advocate anything other than forcible and remorseless crackdowns on criminals. The range of people who use the phrase with a sneer is wide: engineers, computer geeks, physicians, businessmen, law enforcement, political conservatives, real men from all walks of life. At its broadest, it becomes a synonym for vague, impractical, effeminate, soft, or weak. Even when it is used jocularly, an undertone of scorn is usually there. When tough-minded executives use the term, they do so to dismiss anything unrelated to the bottom line, and the phrase connotes employees paying too much attention to themselves and not enough to the welfare of the company. The work done, and even the employees themselves, have a dollars-and-cents value, and anything that suggests that they might have other kinds of value, to each other or to the organization, is brushed aside. In extreme cases, human warmth of any kind, even in the briefest manifestations, is considered detrimental to profits.
“Touchy-feely” has come to stand for a wide range of attitudes, beliefs, and ways of seeing the world. In that respect it resembles another sixties word, “holistic,” but it has fewer defenders. You don’t use this term when you’re talking about making the office more productive by creating a collegial and friendly atmosphere, except perhaps with a tone of rueful irony.
Tags: business, emotion, encounter groups, English, language, masculinity, office life, therapy, words, work
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19/03/15 damage control
damage control
(1980’s | militarese | “putting out fires,” “keeping things from getting out of hand,” “making the best of a bad situation,” “backing down”)
“Damage control” harks back to “walk back” (q.v.). I skipped a couple of weeks, but I got there.
Before 1975, this phrase came up in two contexts: destruction caused by animals — a federal law was passed in 1931 called the Animal Damage Control Act, and a division of the Department of the Interior is devoted to Animal Damage Control — and repairing problems on board ships (“Damage Control Officer” was a naval title). Somewhere around 1975, it started to turn up in political discourse. When something went wrong with a policy, strategy, or press conference, the politician himself or his staff had to do damage control. In politics, it appears almost exactly contemporaneous with “in the loop” or “out of the loop,” Carter-era terms that became more common after 1980. William Safire, in a 1982 language column, posited a naval origin for the term (he says nothing about harm caused by animals, but that’s obviously a dark-horse etymological candidate, anyway). Because the term sprouted in political journalism, searching “damage control” in LexisNexis during the late seventies and eighties pulls up every blunder, untruth, and scandal of the Carter and Reagan administrations, each of which forced the president’s loyal minions to take steps to make the results look better than they really were. This sort of thing led finally to White House Chief of Staff Donald Regan’s infamous evocation of “a shovel brigade that follow[s] a parade down Main Street cleaning up.” Regan didn’t use the term “damage control,” but a Washington Post headline (November 18, 1986) reporting his comment did. By that time the expression was also available for corporate use, notably in the case of Johnson & Johnson’s response to poisoned Tylenol capsules (1982), widely regarded as a successful damage control effort.
The case of Johnson & Johnson introduces another dichotomy more interesting than the government/corporation dyad (two sides of the same coin at the best of times). “Damage control,” particularly in politics, is often a matter of fixing a self-inflicted problem, as in Regan’s example. The president, or someone, said or did something we’re getting attacked for, so we have to get out there and quell the uprising. But in the case of Johnson & Johnson, the point wasn’t that they could have prevented someone from tampering with bottles of Tylenol; their packaging was no better or worse than anyone else’s. You may lay traps for yourself or be victimized by circumstances beyond your control — either way, sooner or later you will need to do some damage control. In the seventies, when the phrase gained currency, it could be used in a proactive sense to mean addressing a problem before it arose. But that didn’t last long, and “damage control” has held a firmly post hoc meaning for a long time now.
Any institution may need damage control: government at any level and corporations, but also a small business, a sports team, a university, a church. If an individual feels a need to practice damage control, it’s probably a celebrity — it would still sound a little overblown to refer to a husband’s effort to patch up a quarrel by bringing home chocolate and flowers as “damage control.” But you could, because that is primarily what damage control is in practice. It is making the entity you have offended feel better, smoothing ruffled feathers or papering over a disagreement. It’s a way of getting people off your back, whether friends or adversaries, whether it involves a retraction or a new policy to counteract the effects of an old one.
The way an act of damage control is received says much about it and generally demands interpretation. If it isn’t managed well, or if it is required too often, it raises a red flag. It may suggest that you have no principles, or that you are weak and vacillating, because any adverse reaction causes you to change course. Sometimes too much damage control just means you shoot yourself in the foot too often. Yet effective damage control buries the problem and convinces observers that the organization (or employee) is capable and can be trusted to handle whatever comes up.
The term has continued to grow in popularity since the eighties. It still is used most often to talk about institutions getting on top of difficult circumstances, but it is finding a use in medicine: “damage control resuscitation” refers to a way to handle patients in hemorrhagic shock. The treatment relies on large-scale transfusions and preventing further blood loss; restoring blood volume and circulation is the highest priority.
As a bonus for those of you who’ve made it this far, I can’t resist a New York Times summary from May 9, 1974, plagiarized straight from LexisNexis. It contains one of the earliest uses of “damage control” I’ve found, and a lot of other fascinating nuggets. The speaker is now a well-known political journalist: “Dr. John McLaughlin, Jesuit priest who is special assistant to Pres. Nixon, holds extraordinary news conference to deny charges by Sen H. D. Scott and other Republicans that, as Scott put it, the Watergate transcripts portray ‘deplorable, disgusting, shabby, immoral performances’ by Pres. and his aides. . . . McLaughlin, in theological analysis of transcripts, says that any conclusion that they are amoral or immoral ‘is erroneous, unjust and contains elements of hypocrisy.’ Holds Nixon acquitted himself throughout discussions with honor. Holds Nixon’s concern in keeping Watergate scandal from spreading to White House was merely exercise of ‘damage control.’ Says language has ‘no moral meaning’ and use of profanity by Nixon and his aides served as form of ’emotional drainage,’ an understandable ‘form of therapy.'” This is what they teach in seminary?
Tags: diplomacy, Donald Regan, English, John McLaughlin, language, politics, Richard Nixon, Ronald Reagan, watergate, words
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