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Lex maniac

Investigating changes in American English vocabulary over the last 40 years

Tag Archives: Anne Gorsuch Burford

nothing-burger

(1980’s | journalese (politics) | “much ado about nothing,” “tempest in a teapot,” “big fat zero,” “empty suit”)

Chalk up one more for the Reagan administration, by far the most prolific presidential source of new vocabulary since Kennedy or possibly FDR. Actually, Reagan’s EPA administrator, Anne Gorsuch Burford, made it famous in 1984, by which time she was his former EPA administrator, having resigned rather than turn over subpoenaed documents to Congressional committees. She used “nothing-burger” to describe the next post to which she had been nominated: head of the National Advisory Committee on Oceans and Atmosphere. (Antiquarians like myself will observe that it happened the same year as the “Where’s the beef” ad campaign.) I must add that Google Books yielded one instance before Burford: none other than Helen Gurley Brown in Sex and the Office (1964), who tossed it off in a discussion of dressing for success (i.e., attracting a man) at work. I quote: “Wearing one great pin four days in a row is better than changing to nothing-burger clinkers.” An adjective, it’s true, but easily turned into a noun. Apparently gossip columnist Louella Parsons used the expression even earlier, though my sources are all second-hand.

The point of “nothing-burger” is that it denotes a statement, event, or (sometimes) person that promises more than it delivers, or doesn’t live up to its hype. Or maybe a small solution to a big problem. (Good exposition here.) By now the term has broadened so that it denotes any non-entity, regardless of advance publicity. It’s always an insult, a quick dismissal of a policy statement, an opponent’s sally, or even sworn testimony. Therefore, it may be used defensively, as a means of suggesting that the very telling blow one has just absorbed had absolutely no effect. To this day, it is used overwhelmingly by politicians and political commentators, though one stumbles across it now and then in movie reviews or sportswriting.

The use of “burger” as a suffix is not all that widespread, despite America’s obsession with the hamburger and its many variants. Lighter’s slang dictionary lists only two examples (of course, that was over twenty years ago), and the only one I could think of was “slutburger,” which was pressed into service to discuss salacious commercials for the fast-food chain Carl’s Jr., although it was the name of an underground comic book drawn by Rip Off Press regular Mary Fleener before that. Even now, most “-burger” words are strictly food-related.

Though it’s used now by politicians of all persuasions, “nothing-burger” has always been more prominent among right-wingers, befitting its first popularizer. Burford was an early right-wing martyr, head of an agency whose mission she opposed, like so many of Trump’s Cabinet secretaries. She sold simple obstruction of justice — stonewalling the people’s representatives for the sake of a profoundly dubious assertion of executive privilege — as principled resistance to intrusive, pettifogging gummint bureaucracy. Of course, she had a willing audience, and the same third of the country that cheered her on has just put Trump in the White House. He has repaid them by placing her son on the supreme bench. We may well wonder how many of her notions about the law and the Constitution he has absorbed.

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